History ofWAL-MARTIn America
1991 Launched in Mexico
(1st foreign market)
1997 Biggest Retailers in U.S.
(2803 Stores)
1998 Launched in Korea
1999 Launched in U.K.(M&A ASDA)
2002 Launched in Japan
Inthe world
Around 700 stores in Argentina, Brazil, Mexico, Canada, German, Great Britain, Puerto Rico, China, Indonesia, Japan and Korea
the tastes of South Korean consumers.
Wal-Mart and Carrefour put off South Korean consumers by sticking to Western marketing strategies that concentrated on dry goods, from electronics to clothing, while E-mart and Lottemart focused on food and beverages, the segment that specialists say attracts South Koreans to hypermarkets.
Koreans are not used to self-service.
In my personal experience
what Kmart is, what countries Kmart places , who is the CEO in this company and about the merger. After this, there is a SWOT-Analysis of K-mart. It explains about the strength, weakness, opportunity and threat of Kmart. Also there is the process ofthe bankruptcy of Kmart. Inthe part ofthe reasons of bankruptcy, there are three big causes that led Kmart to fail. Next we compare Kmart with Wal
Case Summary
Wal-Mart is trying to enter theIndian market where there are a lot of market potentials. Wall-Mart is not entering the market alone. It is planning to set up shops inIndia in partnership with Bharti, a leading telecom services provider. Although Wal-Mart is getting assistance from Bharti, it has to overcome many obstacles. India is a very diverse country. India has 6,000 ca
in entering the boundaries of other overboard nations. Then compare it to the Korean market which will lead us to some solutions. These solutions will give us the minor or major solution to re-enter the Korean market.
Of course we certainly predict that Wal-mart has already materialized better solutions than we could offer as a student but our research’s perspective of view is at what we ha