and practicality at the same time’ in its targeted customer’s mind. To turn its proposition tothe reality, JIN Air made a effort to give better flight with reasonable fares tocustomers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service
ofthe company’s product strategy and product range? Do you agree withthe matrix approach described in Figure B ofthe case?
- IKEA의 신제품개발과정은 제품구성에 우선순위를 정하는 제품전략위원회에 의해 조사된다. 우선순위는 소비자 동향에 기초를 두고 이가 정해지면 제품개발자는 회사의 ‘MATRIX'를 이용하여 제품의 목표
1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect tothe various elements under considerations. (e.g., contracts, the size ofthe subsidies, hidden fees, average per-minute charges. etc.)
[Option1
These principles have worked so well over the years thatthey are still the company's fundamental philosophy.
Quality, freshness, and service were very important to Harry and Esther. Their sons, Guy and Rich, learned the business from the "ground floor". From an early age, Guy and Rich worked at In-N-Out, learning the principles that were to become the cornerstones ofIn-N-Out's philosophy.
Custom fitting had become very important as golf equipment companies expanded shaft flex options. TaylorMade, Callaway Golf, Ping Golf, and Nickent Glof all launched series of drivers that allowed golfers toinstall different shafts intothe driver head to produce different launch characteristics.
Endorsements
Leading golf equipment companies had always struck endorsement deals withthe game'