[경영전략] 인앤아웃 버거(n-N-Out burger`s) 성공전략(영문)

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레포트 > 경제경영계열
2008.10.14
18페이지 / hwp
1,800원
54원 (구매자료 3% 적립)

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소개글

[경영전략] 인앤아웃 버거(n-N-Out burger`s) 성공전략(영문)에 대한 자료입니다.

Ⅰ Introduction
1. In-N-Out?
2. History of In-N-Out
3. Menus of In-N-Out
4. Corporate Culture of In-N-Out

Ⅱ Body
1. 4 secrets of In-N-Out burger's sustained success
2. SWOT analysis
3. Marketing Mix - 4P

Ⅲ Conclusion

Reference

본문내용

Ⅰ Introduction
1. In-N-Out ?

In-N-Out Burger is a privately owned and operated fast-food restaurant chain in the Western United States. Founded in 1948 by Harry Snyder and his wife Esther Snyder, and headquartered in Irvine, California, In-N-Out Burger has since expanded to Arizona, Nevada, and southern Utah.
The restaurant chain has developed a loyal customer base and is one of the few fast food chains in the United States to pay its employees significantly more than state and federal mandated minimum wages – up to $10 per hour in California, as of January 2008.

2. History
In 1948, the first In-N-Out Burger was founded by Harry and Esther Snyder in Baldwin Park. Harry's idea of a drive-thru hamburger stand where customers could order through a two-way speaker box was quite unique. In that era, it was common to see carhops serving those who wanted to order food from their car. Harry's idea caught on and California's first drive-thru hamburger stand was born.
The Snyder's business philosophy was simple: "Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment." These principles have worked so well over the years that they are still the company's fundamental philosophy.
Quality, freshness, and service were very important to Harry and Esther. Their sons, Guy and Rich, learned the business from the "ground floor". From an early age, Guy and Rich worked at In-N-Out, learning the principles that were to become the cornerstones of In-N-Out's philosophy.

참고문헌

- www.in-n-out.com
- http://en.wikipedia.org/wiki/In-N-Out_Burger
http://www.uie.com/brainsparks/2007/03/09/in-n-out-burger-no-buns-about-good-business/
- Aticle : The Secret Behind A Burger Cult
By TOM MCNICHOL
Published: August 14, 2002

- Hawn, Carleen (2006-08-07). In-N-Out Burger is giving McDonald's a run for its money
- In-N-Out Burger :Quality you can taste by Brian Vance, Outpost Staff

#the #and #to #of #InNOut #in #Out #In #is

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