1. The Market trend in domestic automobile industry
(1) Theindustrial trend
- As one ofthe most biggest industry, ranking 5 in world with 5.2% world market
- The ranking has been decreased since IMF in 98; however, it has been recovered by theincreases in domestic market after 2001.
- The occupancy ratein world market was only 0.1% since 1975, but in 1996 it increased to 5.4% and it
and leadership ability. Andwithin depth interviews and objective measures, company chooses expatriates. Then, it needs to estimate possibility of expatriate failure in order to recognize crucial training for expatriates to prevent failure. In addition, the firm needs to compensate expatriates with accurate calculation and balancing its cost and compensation. So as we have seen above, it is deli
of luxury, sensuality and refinement, the perfume industry is also the domainof powerful industrialists, of experts in marketing and publicity launches at the global level. In spite ofthe product's somewhat frivolous connotation, the perfume industry has drifted through the recession virtually unaffected, its growth ratein France varying from 12.3% in 1991 to 3.2% in 1994, without ever droppin
is one of profitable industry. Among the 5.73% of growth, Costco achieved 13.28% growth by increasing their profits $ 38.7 billions to $ 64.4 billions. Also, we could say Costco; one ofthe membership wholesalers is a small but profitable part ofthe retail industry. It will continuously grow andthe outlook will be good. Thisis because even though the domestic market is saturated, expansion in
of soft drinks fit into strategic group. They have similar prices, similar positions and targeting. Especially Coca-cola and Pepsi-cola are the rivals, they compete with each other, in strategic group.
5. Industry Opportunities and Threats analysis
* Opportunities
- Cultivating international markets
By expanding their market tothe global markets. They overcame their decreasing CSD sales i