[회계] 쌍용자동차 재무분석(영문)

 1  [회계] 쌍용자동차 재무분석(영문)-1
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 10  [회계] 쌍용자동차 재무분석(영문)-10
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목차
Ⅰ. The market trend in automobile industry and the SSANGYONG company analysis

1. The Market trend in domestic automobile industry
(1) The industrial trend
(2) The organization regulation in process
(3) The trend in 2004
(4) Future prospect from 2005
(5) The Forecast of Industrial trend after Ssangyong being sold
2. Current Situation of Ssangyong Motors Company
(1) 2004 situation
(2) 2005 1/4 situation
3. The Marketing Strategy in SSANGYONG
(1) Domestic Market
(2) Overseas Market
4. M&A with Shanghai Motors Company

Ⅱ. Analysis of financing report

1. ROA Analysis
2. Analysis on Income Statement
(1) Gross gain rate of sales
(2) Operating profit
(3) Recurring profit
3. Analysis on Balance sheet.
(1) Capital surplus of 2002.

Ⅲ. Forecasting stock price and future prospect
1. Forecasting stock price
2. Expected 2005 I/S

Ⅳ. Conclusion



본문내용
1. The Market trend in domestic automobile industry

(1) The industrial trend
- As one of the most biggest industry, ranking 5 in world with 5.2% world market
- The ranking has been decreased since IMF in 98; however, it has been recovered by the increases in domestic market after 2001.
- The occupancy rate in world market was only 0.1% since 1975, but in 1996 it increased to 5.4% and it went down to 3.7% in IMF, and finally it improved to 5%.

(2) The organization regulation in process
- After IMF, the mergers & acquisitions occurred between domestic companies.
- The Daewoo took over Ssangyong, Hyundai motor took over Kia, and Renault took over Samsung motor.
- After that, Daewoo got sold to GM and recently Ssangyong has been sold to Shanghai motor; constant restructuring.