ofthe products were sold as a fatigue recover inthe 60s and 70s concentrating on the blue color and common population. People have interested in healthy life since late 90s looking forward functionally healthier drinks. According tothe trend, various drinks containing vitamins were produced. However, the share rate oftheBacchus in a beverage market is still one ofthe biggest. Andthe reason
to protect body strength from hard work inthe future, he brought refresher to mind and made the decision to visit pharmacy.
Lee Soo Geun selected Bacchus among many kinds of products inthe pharmacy. In this case, we can realize that he recalled the brand 'Bacchus'. Bacchus is one ofthe fatigue recovery drink products produced by Dong-A Pharmaceutical. Bacchus appeals the public with the cre
to advertise this product well-known.
Ⅱ. Situation Analysis
A. TheInternal Environment
Review of current marketing strategy and performance
Gorosoe is only famous inthe place where Gorosoe is produced. Gorosoe tree grow naturally Baek-woon Mt, Ji-ri Mt and Gangwon state. In Jeonranam state, people collect fluid of Gorosoe tree and use it as medical water and it is one ofthe impor
TheBacchus can sustain its share long enough, because it has been approved by people as an good flavor and healthy drink(vitamin B1, B2, B3, B6, taurine)
2) Price
A low price is one ofthe strongest competitive power oftheBacchus.
3) Place
Creation ofthe DSC(Dong-A Sales Circle) oftheDong-A company. It offered various services priory to pharmacies in real field after contracting
and cough, antiviral drugs and others. Its consumer products consist of hair dyes, antidepilatory agents, ladies cleanser, wound pastes, condoms and oral care products such as mouthwash andtoothpastes. Its functional food includes nutrition such as vitamin C powder and healthcare drinks. The Company distributes medicines, which are developed by the Company itself, to overseas markets such as Sou