1. Brand introduction & campaign summary
Brand
‘Inspire the World, Create the Future’
This is a home appliances brand in Korea and have many sort of product like mobile, TV, IT equipment, kitchen electronic product, living electronic product and medical appliance. Based on these IT technologies, it makes great sales with B2C and B2B. Now it was pass over the domestic market and grow
class image
Providing the products which are served only in E-Mart and are popular in Korean market, except the ratio of local products set by government pressure.
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same Asians, country of brother ->
class, it means that they have a wide gap between high-class and low-class. The fact that there is a huge gap between cities and outside the cities in terms of the population density, it causes lots of problems.
2. Spain Economic
A. General view of Spain Economy
Spain's economy is the 8th largest worldwide and the 5th largest in Europe. It is also the 8th largest FDI recipient in the w
Ⅰ. concept of online class in school
1. concept
Unlike face-to-face learning by attendance at traditional education methods, this refers to a new type of alternative education method, which is carried out by a variety of educational engineering media such as printed materials, broadcasting, communication, and computers, subject to temporal and spatial telephony between professors and learne
판매하여, 수입차 시장에서 판매 순위가 1위에 올랐고, 수입차 시장 점유율도 20%에 육박하고 있다.
4. BMW Target Audience 및 선정 배경
BMW는 Target Audience를 선정하는데 있어서 구매패턴을 유도하는 마케팅 전략을 쓰고 있다. 이를 위해 BMW는 Target Audience를 세분화하여 세 시장으로 나눴다. 최근 Online마