Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
1) Positive- Ministry of Strategy and Finance, Korea Development Institute(KDI)
Capital investment for the health sector can be smoothly through ‘Commercialization of health care’ and It is difficult that non-profit corporation or Medical Corporation appeared alone to secure adequate medical capital in reality. So, the introduction of capital inflows in the medical institutions should mak
▣ PERSONAL COMPETENCY
Total 10 years overseas sales experience in Cosmetics and Electronics industry
Online(viral Marketing in Facebook and Weibo,We-Chat) and Offline(retail distribution in Chinese RT Mart, Suning Electronic, Saudi Extra, Taiwan Cosmed, Vietnam Co.op Mart)marketing experience
Experience of new buyer or market dev
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korean SPA brands are new born brands yet but they are becoming popular these days.