provide differentiated products and services. For the personal care products business or “Mass Cosmetics & Sulloc Division,” the Company is intent on strengthening domestic market competency by expansion into high-functional products in major personal care categories.Chung K. Kim, Jeongsoo Han, Mina Jun, Miyea Kim, Joshua Y. Kim
to Retailers:
No inventory cost
No shipping cost and hassles
Buy at wholesale price, sell at retail price
Easier to maintain a huge list
Less risky
Less working capital required.
Where to Produce?
Amazone-retailer, does not produce any goods but sell service!
Better to set up distribution centers in the foreign locations to provide fast and secure delivery.
provided by
SBS(Singapore Bus Service) Transit
: Information services to enhance the consumers’ travel experience with
SBS Transit (bus arrival time estimation)
The Transport & Travel e-Town
: one-stop integrated website providing government information and services
: local transportation and overseas travel for the general public
(from obtaining information to actually making
provide much more improved services than before. In conclusion, the background of this project is that the generation of E-tourism has come.
3)Change of Customer Needs
First of all, service users' expectation level has risen due to prevalent online / mobile map services. Moreover, it has become necessary to develop customized tourism contents based on the exact location.
4)Demand of pub
services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical