the one hand, it ‘refused the elitism of high culture and the great tradition’ and, on the other, ‘it was equally opposed to the reductions of Marxism understood as a hard determinism ofthe economic’ ”. (Green)
Johnson argues “all social practices can be looked at from a cultural point of view, for the work they do, subjectively”. In this context, culture defined in a narrower sen
Basic information
Social Network Service:micro-blogging
One ofthe biggest SNS:more than 175,000,000 users
Text-based network:140-character “Tweets”
More popular with Smartphones:fast and wide spread of information
(중략)
Virtual opinion leaders
Virtual opinion leader(Eisenstein 1994)
- Charismatic celebrities or politicians who influences people highly with little s
Politeness principle,
Like Cooperative principle
Lakoff suggests,
Don’t impose
Give options
Make your receiver feel good
No immediate practical purpose
may be taken or left as the receiver wishes
There is no burden!
But,
literary texts
take up a great deal of time
⇒ burdensome!
Both keep and break the maxim,
‘Don’t impose
Definition
fundamentalism:
the demand for a strict adherence to certain principles that have unchallengeable authority
Usually associated with religion and the literal interpretation of sacred texts,
and political creeds
Religious fundamentalism:
Religious worldview and patter of behavior with militance
attempting to oppose to the erosion of religious identity,
fortify the bor
The model of “media richness” helps explain an individual’s choice of communication channel
(“매체 풍부성”모델을 사용하여 개인의 커뮤니케이션 경로 선택을 설명 할 수 있다)
A “rich” channel is one that can(“풍부한” 경로는):
Handle multiple cues simultaneously(다수의 단서를 동시에 다룰 수 있다)
Facilitate rapid