Did SK-II have the potential to develop into a major global brand? If so, which markets were the most important to enter now? And how should this be implemented in P&G’s newly reorganized global operations?
P&G Japan이 개발한 SK-II 라는 premium cosmetic brand가 global product로 출시하기에 적합한 제품인가의 여부를 분석하고, 가능하다면 어떤 시장을 target
puzzle을 해결하는 열쇠를 제공한다고 볼 수 있다.
Ⅱ. 가격결정과 가격경쟁력
1. 환율, 임금 등 수출의 주요 가격경쟁력 결정 요인을 일본, 대만 등 경쟁국과 비교 검토한 결과, 대체로 불리한 측면이 많은 것으로 나타났음
따라서 최근의 수출증가세를 유지하기 위해서는 가격경쟁력의 약화를 막
you have a whole, you have a whole.
Ooh, sausages. You and me is a whole.
If you toddle off, theres a hole in the whole, or if I do.
But a whole cant be broken. It just forms another whole.
- Baked beans. - Baked beans!
Do you want premium points?
Do we deserve them?
Do you want bags?
Bags, yes. You know, its all around us...
People like you and me talking nonsense.
I know. I know.
Bag for life?
premium prices.
What was your name?
Bondurant.
Well...
...lm sorry. This is fascinating, but what does it have to do with us?
Let me tell you something.
If that bottle is a genuine Reinhardt...
...it would be a small coup for a collector like myself.
I would be prepared to offer...
Im sorry. I told you, we dont have any bottle.
In that case...
...my apologies for having interrupted your conversat
2. Betty Crocker
Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products.
3. Gold Medal
They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe