The Communication Gap: The difference between service delivery and the service provider’s external communications.
DAEKYO has not advertised regularly, but their purpose is making the student study themselves. They do not focus on how they make the student’s good grade.
Thus they emphasize they can change the student to go the right way.
Even the students study on their own with 눈높
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
Korea, Japan, and U.S.’ distribution industry weight on their GDP
Korea (2003) Japan (2001) U.S. (2002)
9.0% 14.0% 13.2%
The Dynamics of Korean retail industry
2.2 Industry Outlook
Next point that we are going to look over is industry’s outlook. According to
above, the distribution industry takes slightly more than 10% o
price, place, promotion of competitors
It was the third brand of sales,
but decrease currently.
Research in Department Store
** Bundang Samsung Plaza **
As a lot of Samsung employees live in Bundang
and receive 20% discount benefits on clothes made
by Samsung, clothes made by Samsung account for
the large part of the sales
** Mokdong Huyndai **
Residential district w
Price overcome issues of perishability
Intangibility (souvenirs) – we are not selling product which can be touched, but the feeling, experience - we buy souvenirs of experience-based entertainment, but we cannot take home the experience itself. It is in our memory, not in our shopping bag.
Temporality (WOM) – at that time, at the cinema, go to the theme park,
Sociability (with f
대교 서비스마케팅 분석(영문)
[마케팅] 진에어 JIN AIR 항공 마케팅 전략(영문)
[국제마케팅] 코스트코 Costco 사례
