EXECUTIVE SUMMARY
The appearance of the new productinally, banana is white> in the banana flavor milk market is the hot issue of the field. Turning the idea of banana milk = yellow into banana milk = white, it seemed to success catching the people's attention. They named their productinally, banana is white>, and it imply its competitors have artificial color in contrast with it.
milk. Each time when they drink milk they expect freshness. Therefore the company should predict the exact demand, construct sophisticated customer database, logistics & SCM system to maximize the profit. Electronic industry which is different from diary industry allows inventories. However, because milk can not be piled in the factory, to maintainproduct quality through Information System is es
milk advertising from ILDONG
-> low brand awareness
2. Consumers cannot buy their productin common supermarket
-> Limited channel distribution
3. Available a few online store, specialty stores sells Korean product
-> Selective channel distribution
Choose adequate vendor to supply their product
Conclude franchise agreements with franchisee
Use opinion leader
Use home shoppin
products and could threaten the status and success of sales. Other threats are of course the competition. Coca Cola’s main competition being Pepsi, sells a very similar drink. Coca Cola needs to be careful that Pepsi does not grow to be a more successful drink. Other product such as juices, coffee, and milk are threats. These other beverage options could take precedent in some people’s minds
product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in health, Namyang started to release 'delicious milk - organic', 'VIP vitamin mi