The application of vision in emotional marketing : shapes and colors
The shapes and packing of product can devote itself to realize brand-identity and the creation of brand-assets. For instance, Calvin clein's perfume CK-1 has the shape of turning its cap. It devoted its brand-identity to the targeted consumers that it is differentiated from other brands' graceful cap shapes and its moderate pri
4. Difficulties in Selling the Products
A. Wrong expected demands
a. Ingredients were not enough to meet the demands.
B. Difficulty to keep ice cream because of hot weather.
C. High price: It was difficult to persuade customers easily.
D. Difficulty to decorate in a pretty shape
E. Argument
a. Some people wanted to sell more products for the profit although several ingredients
were run
Product differentiation
Since the USGA limitation on dimension, volume, CT, and MOI, most golf club manufacturers were trying to achieve differentiation in drivers either lowering the center of gravity to increase launch angle or by offering clubs with adjustable features.
Nike Golf, Callaway Golf, Nickent Golf, and Nicklaus Golf had introduced drivers using square or other geometric shapes to
products where Korea’s soju is included.
Whisky (Whiskey / Whisky) is occupying 1/3 of the spirits market (32.5%), followed by vodka (Vodka: 23%), Liqueur (Cocktail type of mixed item: 14%), Brandy: 12% - including cognac, rum (6.8%), gin (4.9%), tequila (4.8%), the market is shaped such way.
1) Releasing various kinds of new products
Among them, aimed at young consumers products conta
products and satisfy the customers’ increasing interest and needs of fast fashion clothes. The first is pattern. Different from other fast fashion brands in Korea such as Zara and H&M which the sizes of the clothes are according to Western sizes, SPAO designs its clothes to better suit the Korean body shape. Therefore, SPAO eliminates the size problem such as sleeves too long, pants too long or