[경영학] 차이티 판매 및 마케팅 전략(영문)
![[경영학] 차이티 판매 및 마케팅 전략(영문)-1](http://images.happyhaksul.com/thumb/538/537373-0001.gif)
![[경영학] 차이티 판매 및 마케팅 전략(영문)-2](http://images.happyhaksul.com/thumb/538/537373-0002.gif)
![[경영학] 차이티 판매 및 마케팅 전략(영문)-3](http://images.happyhaksul.com/thumb/538/537373-0003.gif)
분야
docx2. Sales & Marketing
3. Organization & Layout
4. Difficulties in Selling the Products
5. The Better Ways to Sell Our Product
6. Benchmarking
7. Selling Chai Tea in Korea
8. What We Learned from Our Business
9. The Numbers
10. Conclusion
A. Wrong expected demands
a. Ingredients were not enough to meet the demands.
B. Difficulty to keep ice cream because of hot weather.
C. High price: It was difficult to persuade customers easily.
D. Difficulty to decorate in a pretty shape
E. Argument
a. Some people wanted to sell more products for the profit although several ingredients
were run out of. The others didn’t want to sell more because it was unfair compared
to previous customers.
4. Supplies
A. The lack of ingredients: ice cream, milk, and cups
B. Left ingredient: cookies
5. The Better Ways to Sell Our Product
(What would we have done differently?)
A. Scoop to put ice cream in a pretty shape
B. More decorations to attract customers
C. Singing a logo song with unity and cheerfully
D. To order in advance for using vanilla ice cream
