□ Objective of Business
○ Globalization of our traditional product
In the environmental friendly pottery there are chocolates which have an oriental taste and traditional packaging that appeal to the foreigners. It has been developed as a tourist product which would give a sense of our culture through the product and packaging to bring in the foreign wealth. Also through Korean ginseng and
traditional scenes in one sight, and dynamic and calm atmosphere in one place. However, Seoul city’s marketing strategy is somewhat ambiguous and not persuasive enough to gather lots of foreigners, so as a result the number of visitors is not much increasing. Therefore our team will try to give creative and fresh consultancy to achieve rapid growth of Seoul tourism.
2. Situational analysis
a
Traditional QFD analysis
Step 1 : House of Quality
Step 2 : Part Development
Step 3 : Process Planning
Step 4 : Production Planning
- The heart of QFD is in the correlation matrices
< House of Quality >
House of Quality is a graphic tool for defining the relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployme
products
Among them, aimed at young consumers products containing fragrance (Flavored liquor) are diversely released as new products.
2) Distilled spirits and wine (sake, including traditional alcohol ) increase in sales
According to the statistics of The Distilled Spirits Council in 2003, while the distilled spirits group and wine sales are growing, beer’s market possession decrease
Ⅰ. Introduction
Kook Soon Dang (KSD), which means “House of good yeast and good wine”, was established in 1983 and has been one of Korea’s major producers of traditional alcohol beverages. Although 백세주 had been their main product for a long time, now 막걸리 is emerging as their focus item due to the recent tren