of the Web. To a specific industry, the Web can be a critical threat but at the same time, to the innovative firms in the industry, it can be an important tool in gaining a strategic advantage.
Third, the firm constantly works hard to maintain the advantage in the competition. As we learned in class, just like Qualcomm, Rosenbluth used licensing to maintain the advantage in the competition.
Business Model', we must make a decision. Will we endure it? Or run away from it? Fix and adjust to it? Or start all over?
The target firm we will take a look at today is a firm which overcame such a crisis wisely.
Ⅰ.2.Rosenbluth International overview
Rosenbluth International is a travel agency founded in 1892 in Philadelphia, U.S.A., and according to the data in the year 2000, it was
business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad. Industry.
99% of Google’s revenue comes from Ad(AdWords,
1. Location-Based Service Background
1.1. Definition of Location-Based Service
Location-Based services refer to general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. Location-Based services utilize location information to improve business productivity as well as adding value to a comfortable life.
1. 경영혁신이란?
경영혁신이란 경우에 따라서 경영혁명, 신경영, 기업혁신, 리엔지니어링, 조직혁신 등의 용어로 사용되기도 한다. 이들 용어를 사용함에 있어서 두 가지의 공통적인 의미가 전제되고 있다.
첫째로 변화가 자연발생적으로 일어나도록 방치하는 것이 아니라 계획적인 변화를 만들어