ration on major regional and international issues will also be inevitably affected by the issue.
4、Growing anti-U.S. sentiment in China.
5. APPLYING CASE INTO RATIONAL ACTOR MODEL (ARROUND THE NOTION OF ‘LESS COST, MORE EFFECT’)
To judge whether the United States’ decision to sell weapons to Taiwan was rational choice or not, we try to apply a ‘Rational Actor Model’ framework he
Summary
1. 소비자 의사결정은 소비자 행동의 중요한 부분이지만 우리가 제품을 평가하고 선택하는 방법은 의사결정과 관련한 새로움이나 위험의 정도에 따라 크게 다르다.
2. 결정은 하나의 제품을 선택하는 데 일련의 단계로 구성된다.
3. 의사결정이 항상 이성적이지는 않다.
4. 온라인 원천에 대
SENS has stressed technological functions of laptop computers on the advertisements because they think that laptop computers are included in 'high-involvement/thiking products',then consumers are Rational Decision Makers for laptop computers. Also we can think that it emphasizes Utilitarian Functions
For the reference, Samsung have tried to make consumers perceive that Sam
practical matter in the process of decision-making
Standards of form budgeting about Fire and Information
department is vague
See this year's performance of projects
Whether to extend or to collapse
Objective decision is difficult and the basis of the budget is
weak.
Random budgeting possible
Personal values of decision makers
Undermines the rationality and feasibility
3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con