The result of the ANOVA was contrary to hypothesis H2d ‘If consumers are confronted on the MPC site with lower reference prices for identical products than the prices in the shop they are in, then their objections to making the purchase in that shop are stronger’. Although there was the tendency of the group means pointing to the supp
price, place and etc. And information given by media becomes reference price of customer.
Technological forces: Most of Koreans have mobile phones. Internet is now available everywhere. These made people share information. At the same time, It connects customers and stores directly.
Those are main factors that affect Cocofun's market. Other than that, there are other factors like Political, Le
price : 고려요인을 바탕으로 가능한 다양한 가격 선택
고객의 입장을 반영한 가격설정이 최근 동향으로 보인다. 수업시간에 다루었듯이 가격결정 방법은 크게 세 가지로 나타낼 수 있다. 원가를 기준으로 하는 방법, 경쟁사를 기준으로 하는 방법, 소비자 가치를 기준으로 하는 방법이 그것이다. 우리
1. Introduction
While the nation is the 15th largest in the world in terms of nominal Gross National Product, it is the number 10 in electricity consumption According to the CIA World Factbook’s 2009 report. ~