ethically.
PR have an obligation to help their employer act ethically.
Societal, sector, organizational,and personal standards help resolve ethical dilemmas.
한국 PR 협회윤리강령은 모든 PR 실무자들에 대한 윤리적 행위에 대한 가이드라인을 제공한다.
Ethical Influences on Public Relations
Focusing right and wrong rather than legal and illegal
Ethics a
Ethical standards and conducts: Participants should respect the legitimate interests of others.
Democracy: the security of information systems and networks should be compatible with essential values of a democratic society.
Risk assessment: Participants should conduct risk assessments, to include identification of key internal and external factors.
Security design and implementation: Par
units. For start-up companies, guanxi of existing companies can be a sort of barriers for entering a market. For example, the existing companies can use guanxi to make collision among them or to get exclusive rights for using essential facilities to operate business activities from the government. It might hurt the system of free market competition.
What is more, the cozy relations between
Relations
PR의 정의
Two-way Communication에 기초하여 책임감있는 행동을 통해 여론에 영향을 미치기 위한 노력 (Cutlip and center. 1971)
조직들은 호의적인 보도를 얻기 위해 조직의 공중정책을 수정할 필요있다 (Ivy Lee)
개인사업에서의 공중책임감을 향한 움직임’이 요구된다 (Edward Bernays)
효과적
In sociology, 'Self-control' is the similar concept of this 'Self-regulation'. A member of professional group should do their own job in the limit of code of ethics and maintain the high standards of their knowledge and skills for the public. Through this regulation of professionals, they can maintain professional status and be qualified as professionals from society.