1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part of the market, although it has relatively short history
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Market, The Place, Café Sobahn, Bibigo.
The outsourcing is also related to our marketing operations. We will make 3 parts of f&b lines into Korean food, Chinese food and Café & snack corner.
1. Korean Food
Our business concept is eco-friendly. To match our concept, we’re going to outsource CJ which is really famous for eco-friendly food. ‘Bibigo’ is a kind
market of the decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns that they have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai department store service
- Providing VVIP customers who visit the store with fashion advice servi
1. Company Overview
① Start the Business
As society developed, the economic level of public is much higher than past, so the cultural life becomes more important. But at the moment, cultural facilities are fairly short in number. Especially the cultural facilities that people in their 20s enjoy are mainly focused in only merrymaking place. We change this mind and encourage fresh and sound cul