of.
The change of user with using smart phone
3 changes of user’s cognition
1. transcend time and space
2. Reorganization of the time
3. Extension of human
Functional extension
Self-expansion
The change of
businesses with using media
Changing conditions
Build social networks
in the company network.
(Ex: Intranet, KT’s Social media team)
Around 170 Korean company
expect.
However, the existing department stores and traditional markets and small retailers, such as local supermarkets are increasingly competitive with new retail industry. And this situation can not be overlooked.
Despite such confusion, Marketing channel of our country is becoming increasingly complex and diverse. Reorganization into a Consumer-oriented marketing channel is accelerating.
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to
1. Introduction.
1.1 Research Background
- Effect of Economic recession on consumer
These days, college students are suffering from economic difficulty due to the recent recession. Their biggest interest is in 'money'. This phenomenon has been caused by the global recession which led also to the domestic depression which is still ongoing. We could see this more clearly in a famous part
of the original companies still listed on the Dow index. As the result of acquisitions, divestitures and reorganizations over the long period, GE has become a global conglomerate running various businesses today.
i. Founder: Thomas Alva Edison
General Electric was formed by merger of Edison General Electric Company and Thomson-Houston Electric Company in 1892.
CEO and Chairman of the board: Je