strategies what we suggest with macroscopic environment analysis.
B. Revision of SM Globalization strategy _ Brand Initiative Strategy
STP Analysis
- Segmentation : Segmentation by age
- Target : 10 – 20s
- Positioning : Recognize SM entertainment as 1st entertainment group in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly)
I. Introduction
MP3 player became ‘must – have’ item among Korean youngsters including ourselves during these days. When we go to school and ride a subway or a bus, we can see many people listening to music by MP3 players. Although few years ago, the major portable people carried was ‘CD player’. We also once had ‘CD player’ and switched into ‘MP3 player. This might seem not
be able to produce within school zone areas—thus, differentiating from other energy drink products like Redbull. Shifting the main target from 20s to middle and high school students, and implementing creative marketing strategies introduced in the paper; Lotte Chilsung will surely secure its no. 1 position in the energy market and would be able to make revenue of .140 billion won in 2016.
(3) Differentiation strategy
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions of the digital
revise its old image. Through its new strategy of “glocalization,” Wal-Mart will be extending its market to Glo.co and will focus on both local and global goods that will reach consumers both domestically and internationally. Glo.co will strengthen localization to meet the Korean lifestyle for its main reason of failure and globalize to save the uniqueness of a foreign company, resulting Glo.