the major reason for Wal-Mart’s failure was its ignorance ofthe distinctive taste of Korean customers.
For its survival, Wal-Martwill be reborn with a new brand name, Glo.co andits new slogan “Taste the world” that will definitely revise its old image. Through its new strategy of “glocalization,” Wal-Martwill be extending its market to Glo.co andwill focus on both local and gl
Wal-Mart"
2. Wal-MartWal-Mart is a US-based discount store. it Spread across all 50 states of US and it completely changed the market for Americans andtheir lifestyle. Also It ranked first annual revenues of worldwide company ranking. Its size ofthe economy Extent is similar to Saudi Arabia, Norway, and much ofthe country.
3. Failure case - Korea
Wal-Mart extended to Korea in
will further fuel this growth to around 7%~8%.
Inthe U.S., when people think of a big warehouse store, they think of lower prices and small boutique stores have higher prices. However inIndia, the perception is exactly the opposite – the bigger store has higher prices; smaller shops can offer lower prices because their overheads are lower. Wal-Mart has to think whether its positioni
the outcome of cultural misunderstanding, or the outcome of different marketing strategies ofthe two? In this paper, we will look intothe competitive factors of each company and try to draw a comparison between them. Among various models, which address the competitiveness of firms, we will use the general diamond model (Porter, 1990) in order to assess the competitiveness ofWal-Martand E-Mart
“By now, it is accepted wisdom that Wal-Mart makes the companies it does business with more efficient and focused, leaner and faster. Wal-Martitself is known for continuous improvement inits ability to handle, move, and track merchandise. It expects the same ofits suppliers. ”
1.2 THE KEY TO ALWAYS LOW PRICES
With 5500 store to supply with goods, Wal-Mart became the biggest delivering