Case of no shared benefit
Persuader should adjust their position
At the heart of framing is a solid understanding ofaudience
Solution
Persuader should research the issue before persuading
Persuader use communication, meeting and question with audience for gathering basic information
Consequence
This process causes them to alter or compromise their own
of advertising revenue. The FBC, which holds 70% of MBC shares, was created on December 31, 1988. They helped to free MBC from external constraints, thus resulting in greater independence of the Korean broadcasting industry.
MBC’s sophisticated sports broadcasting technology and know-how drew enormous audience to MBC during the 2002 and 2006 World Cup, capturing the highest ratings nationwide.
of the most common social phobias. Some may present physical symptoms such as racing heart, blushing, shaking voice, and shortness of breath. Others may not exert extreme physical symptoms, however would greatly appreciate a place to practice speaking in front of an audience, knowledge of coping strategies, and a place to open up and share about one’s fear of public speaking. It is not enough t
of awareness
Low popularity
Small market share
O
Well-being trend
Government promotion
Rising interests of Makgeolli among young people
T
Negative recognition of makgeolli
Loyal consumers of Seoul makgeolli
Majority of the audience
didn’t perceive the key information
Vampire advertising
Part of the audience only remembered the model and could not match the AD to
of theaters which show the movie
③ X2(release) : The company charging of releasing movies
(the company having a market share through ranking 1~5=1, otherwise 0)
④ X3(new-s) : the rate of interest before releasing movies
(we standardize the # articles about movies in films 2.0)
⑤ X4(season) : the period when releasing the movies
(the movies released in 7,8,