분야
ppt2.THINKING OF OUR DEFINITION OF PERSUATION
3.FOUR ESSENTIAL STEPS OF EFFECTIVE PERSUASION
4.ESTABLISH CREDIBILITY
4.FRAME FOR COMMON GROUND
5.PROVIDE EVIDENCE
6Connect
Emotionally
7.Four ways
Not to persuade
8.The Force of
Persuasion
Persuader should adjust their position
At the heart of framing is a solid understanding of audience
Solution
Persuader should research the issue before persuading
Persuader use communication, meeting and question with audience for gathering basic information
Consequence
This process causes them to alter or compromise their own plans before even start persuading. It is through this thoughtful, inquisitive approach they develop frames that appeal to their audience.
KT is selling iPhone.
KT accepts apple’s particular conditions and adjust their position for occupy smart phone market. But SKT do not accept apple’s conditions
So Apple qualifies KT for exclusive right.
Consequently, they can compromise through they adjust their position each other.
In the business world, we like to think that our colleagues use reason to make their decisions, yet if we scratch below the surface we will always find emotions at play.
A persuader must match his or her emotional fervor to the audience’s ability to receive the message.
First, they show their own emotional commitment to the position they are advocating.
You must also show that your commitment to a goal is not just in your mind but in your heart and gut as well. Without this demonstration of feeling, people may wonder if you actually believe in the position you’re championing.
