1. Executive Summary
Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate.
In this report, by going through the history, financial status and current marketing strategies that Home Plus now
Korean market, except the ratio of local products set by government pressure.
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each
Ⅰ. 4Ps of Tempo
Product
Tampons in Korea are most likely to be called Tempo since the name recognition of product is high - 78 percent of Koreans who recognize tampons call it Tempo based on the research done by Yuhan-Kimberly. However, according to Korean sanitary product market research, Tempo is at the 9th place followed by Playtex, world leading tampon. Tempo has 3 kinds- junior, regula
Korean National Statics office research in 2002, sanitary product market is around 360 billion won which is a very big market; toothpaste, one of the crucial necessities, market is around 175 billion . The main firms in the Korean sanitary market are Yuhan-Kimberly, Korean P&G, Daehan Pulp, and CJ.
Tempo is a brand of tampons. A tampon is a plug of cotton or other absorbent material inserted
korean employees and korean culture. Because they do not know about the nature of korean people, foreign executives were unable to exercise their leadership to korean employees. We
could find similar situation with this in a china classical literature, History of Three States. Yu-bi, after several attempts to recruit Zhu Ge Kong Ming, puts all thing to Zhu Ge Kong Ming. However, Guan-yu and Zhan