SilverGeneration 시스템(이하 USG시스템)”을 우리나라의 체계적이고 효과적인 고령화 인구 대책의 일환으로 제시하고자 한다. USG시스템의 도입을 통해 우리나라가 보다 구체적이고 실현 가능한 방법으로 선진사회에 도달할 수 있는 초석을 마련하고, 실버산업에 Ubiquitous를 활용한 최첨단 기술을 더하여
The characteristics of silvergeneration
Preference for practical things
Comfortableness, Relaxedness
Interest in goods on health
Interest in memorial things rather than something new
Soaring of new silvergeneration
1955~1963 birth
New second life, economic force
Future oriented, rationale
Marketing in silver market
Marketing functions capitalize on these charac
(1) -Segmentation
a. segmentation 분류 기준
-“자동차 시장세분화 규명에 있어 라이프 스타일과 같은 심리적 개념들은 인구통계 또는 사회적 변수들에 비해 자동차 구매 행동에 대한 예측 능력이 보다 높다” (Zins, 1998)
자동차 산업에서 라이프 스타일을 통한 시장 세분화가 인구통계학적인 변인을 통한 시
1. Current Market Analysis
Prospecs is a domestic sportswear company which had established in 1981. Since then, it is considered as one of national-wide brand with low price and good function. Yet, from IMF in 1997, the company had been in a deep financial depression before M&A with LS Networks on 2007. After the M&A, Prospecs was redesigned as a life style company by introducing a concept of w
Ⅰ. Introduction
1. Study background and objectives
Recently, due to environmental pollution and climate change, attention to environment is more growing than ever. Especially, buildings form 40% of energy and resource consumption, 30-40% of carbon dioxide emission, 20-25% of waste discharge, 17% of water consumption, and 25% of wood consumption, so buildings are mainly responsible for