범람하는 다양한 옥외광고 매체 속에서 우리는 점점 광고에 대한 변별력을 잃어가고 있다.
소셜미디어가 등장하면서 미디어는 점차 상호작용성이 가능한 형태로 바뀌고 있다. 최근 옥외광고들도 상호작용이 가능한 디지털 사이니지로 변화를 하고 있는 추세다. 디지털 사이니지는 소비자와 양방향커
The cookie stores the IP address of the website, User’s ID and the address of
the users’ computer.
It could be viewed as the historical record of the viewers computer information
While the Ad Server will issue a new cookie to the
New visitors of the website.
The Ad Server will not issue another cookie to the
Previous visitors.
The Ad Server will instead rewrite over the
1. What is the Smart phone?
Electronic handheld device
that integrates the functionality of a mobile phone,
personal digital assistant (PDA) or other information appliance
2. The appearance of Smart phone
*Technical Development of
Mobile Telecommunication
*Consumer demand
*Technical Development of
Network
3. What factors are causing the smart phone to
spread rapidl
Digital Single Lens Reflex). Their features were so different that customers were also divided and had different trends. Recently, the compact camera market is rapidly decreasing even with the situation where DSLR market is slowing going up. The compact camera market is facing a serious crisis which comes from the wide spread of smart phone and SNS (Social Network Service). Because of SNS, the ke
Digital Single Lens Reflex). Their features were so different that customers were also divided and had different trends. Recently, the compact camera market is rapidly decreasing even with the situation where DSLR market is slowing going up. The compact camera market is facing a serious crisis which comes from the wide spread of smart phone and SNS (Social Network Service). Because of SNS, the ke