[기술혁신] 미러리스 카메라 시장의 미래(영문)

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레포트 > 경제경영계열
2012.04.09
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[기술혁신] 미러리스 카메라 시장의 미래(영문)에 대한 자료입니다.

Introduction
1. History of Camera Industry
(1) The Advent of DSLR(Digital Single-Lens Reflex) Camera
(2) The Development of Compact Camera

2. Mirrorless Interchangeable Lens Camera
(1) What is the MILC?
(2) Why did MILC appear?
(3) A disruptive technology
3. Future Prospects
(1) Industry situation
(2) Future Scenarios

본문내용

Introduction
Original camera industry (before Mirrorless Camera) was divided into two major categories which are compact camera and DSLR (Digital Single Lens Reflex). Their features were so different that customers were also divided and had different trends. Recently, the compact camera market is rapidly decreasing even with the situation where DSLR market is slowing going up. The compact camera market is facing a serious crisis which comes from the wide spread of smart phone and SNS (Social Network Service). Because of SNS, the key factor to attract customers moved from what to picture to when to picture. In addition, the quality gap between compact camera and smartphone camera was becoming more and more narrow. The compatibility of smartphone and SNS with enough quality, people did not feel good reason for buying compact camera. In result, the compact camera market decreased about 20% in recent three years. In contrast, DSLR market was not affected by smartphone and SNS. Customers of DSLR still laid more importance on the quality of picture. They were willing to give up the compatibility of smart phone and portability of compact camera only because of the higher quality and diversified functions (related to the advantage of exchangeable lens) of DSLR. The DSLR market was dominated by two major manufacturers who were Cannon and Nikon

#기술혁신 #카메라 #미러리스 #미러 #리스

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