risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the functions of messenger apps into hedonic and utilitarian. In hedonic, there are customized background image, ring tone, and viewing friend's mini profile. In utilitarian, there are the number of users, speed, free charge, sharing multimedia and privacy protection with Lock.
The number of smartphone in use is over 50 million
People can do almost all tasks of computers on their smartphone.
- Internet surfing
- Sending a mail
By using various applications
The secret of
smartphone revolution
↓
Applications
More useful and convenient
“Lastly started,
but the fastest spreading speed”
2011. 12 (estimated figure) 77.8%
(This year an
1. Reason of Choice & Market Situation
Market Situation
More demands of Smartphones, SNS began to emerge, and users of SNS are growing rapidly. The most widely used SNS in Korea is Cyworld, and recently, growing prevalence of the use of smartphones makes growth rates of Facebook and Twitter more sharply. The most largely activated SNS in the world is Facebook, and also Twitter is growing. In
of customers
Samsung is very famous for their high quality product especially for their phones and screens. Samsung has developed its technology, ability and skills all around the world. Samsung has received many rewards which show the company as a provider of very good quality. The company tries to innovate and use all its knowledge to produce the best product for the customer.
There are so many family restaurants in Korea. First if we classify family restaurant under 2: domestic family restaurant and foreign family restaurant. In domestic family restaurants, there are VIPS, Ashley, BonoBono, Seafood Ocean, Muscus and etc. Domestic family restaurants don’t pay the loyalty because they are Korean brand. And these domestic family restaurants can have franchisees. Franch