Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
Introduction
Significant difference of party preference
Yeongnam vs. Honam region case
: strong ties with specific party
Other regions case: different dimension
“Is major social cleavage changing in Korea?”
Regional, Generation, and Ideology Cleavage
: major cleavages in Korean society
Theoretical Basis
Lipset & Rokkan: Social cleavages affect party system
Part
Social Media
Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, a
social media sped up the spread of globalization.
II. Definition and History of Social Media
(1) Definition
Before looking at specific details, it is important to define social media first. Andrees M. Kaplan and others defined social media as follows:
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that
ideology ⇒ Sports
Male Strong, Aggressive, Active, Powerful
Female Flexible, Passive, Elegant, Balanced
Play Different sports.
If one play sports away from gender roles, he or she will receive social sanctions.
GENDER THEORIES
Liberal Feminism
Thinks the gender inequality as limited portion of the society rather than the framework of the structure and reforms the problem