soju is distributed evenly and the twenties and thirties are the biggist consumer group. Especially, the twenties received attention and JinRo is making effort that raise brand image, awareness like various event, promotion.
Like this, Jinro maintained first place for few years in fierce competition and
want to consolidate the strongest positon by practicing marketing plan that keep rapid gr
etc.
curiosity, no reason, feel tired
.
.
.
Product information
name: 처음처럼
degree: 19.5
date of produce : 7th of February .2006
Special feature : the first in world, making 100% alkali water using method of alkali deoxidization
Brand Image
mild, clear, pure image
-wellbeing image (처음처럼 is good for health)
leading a low degree market by using alkali water
Jinro performs Soju, wiskey, and the other alcohols business
Main office in 1445-14 Seocho 1-dong, Seocho-Goo, Seoul
Manufactory in Gyeonggi-do Icheon, Chungbuk Cheongwon, Kyungnam Masan.
Founded Jincheon Drink Corporation in Pyeongnam Yonggang in 1924,
started to produce and sell Jinro Soju
In 1970, became No.1 brand turning around Samhak
In 1998, Chamisul was
rice.
Revenue: 1053 billion
Market share: 8.1%
Product lines: Chamsoju, 경주법주, Style, Oakzen etc.
Quality of workers: normally jin-lo and doo-san have better workers.
Place of selling alcohol: Super market 30%,
Bar& restaurants 70%
Each region has their own sojubrand. So it is very hard to enter other region’s channel.
Kumbok corporation has enough stock of Oakzen