Branding equity
The Coca-Cola Corporation owns a world-renown logo, a patented container, trademarks, and a form of advertising that sets it above many beverages in terms of brand equity.
F. Sports marketing
Coca-Cola was the first commercial sponsor of the Olympic games, in the 1928 games in Amsterdam, and has been an Olympics sponsor ever since (The Coca-Cola Company, n.d.). Since 1978, C
brand.com). According to GFK/NPD, the market research institution, Samsung electronics has the largest market share in 63 countries, which is 94% of their global markets in third quarter 2012. In this year, this brand make great sales at 3D SAMRT TV and SMART PHONE market, become known as a leading brand of electronic industry.
Campaign summary
Samsung electronics, official sponsors of 2012
Brand Introduction
Home appliances and numerous other electronic products
9th most valuable brand in global market (Interbrand.com)
A Official sponsor of 2012 Summer Olympic Games
sponsor가 되어줄 것을 제안 받는다. Singh은 이것이 Floracent를 글로벌 브랜드로서 세계적으로 인식시키는 좋은 기회라고 생각하고, president인 Ed Johnson에게 세계적으로 movie sponsor marketing을 추진하기를 요구한다.
(2) 그렇다면 왜 여태까지 이것을 하지 않았던 것일까?
A. Cost vs. Worth
global marketing 노력에
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be