소개글
삼성전자 광고전략-How to PLAY SMART 캠페인 사례(영문)에 대한 자료입니다.
목차
1. Brand Introduction
2. Campaign analysis
3. Campaign evaluation
4. New suggestion
본문내용
Brand Introduction
Home appliances and numerous other electronic products
9th most valuable brand in global market (Interbrand.com)
A Official sponsor of 2012 Summer Olympic Games