Strength
Growth potential of domestic market.
Scale of market.
Abundant natural resources.
Geographical Location.
Mature and skillful human resources.
Establishing high tech clusters
Trying to break away from reliance on
existing resources.
Strong driving force and consistency of policy coming from concentrated power of government.
Weakness
Reliance on natur
1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in
not revolution
• Restrain from offering to pay for Lilly employees’ and/or family members’ travel,
lodging, and/or entertainment associated with meetings or seminars.
• Restrain from holding meetings with Lilly employees at locations that may be
perceived as inappropriate by the business community
(i.e. meetings at racing or sporting events are inappropriate)
global star marketing, etc made NIKE the best sports brand in the world. Nowadays, the company keep trying to pioneer new technology field in order to proceed other sports brand companied by introducing SHOX (Technology setting up a spring behind shoes).
(2) High price
NIKE has a large number of distribution networks over the world with the surge of brand power. By procuring a distribut
Industry : Clothing and Sports equipment
Foundation : 1964. (as Blue Ribbon Sports)
Founder(s) : William J. “Bill” Bowerman / Philip H. K
night
Headquarters : Washington County, Oregon, United
States
Area served : Worldwide
Globalization
The core strategy is technique
- many designers and invest the largest