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분야
ppt2.Globalization
3.SWOT Analysis
4.STP Strategy
5.Survey
6.Marketing Mix Strategy(4p)
7.Conclusion
Foundation : 1964. (as Blue Ribbon Sports)
Founder(s) : William J. “Bill” Bowerman / Philip H. K
night
Headquarters : Washington County, Oregon, United
States
Area served : Worldwide
Globalization
The core strategy is technique
- many designers and invest the largest
research and development cost
The distinctive advertisement strategy
- Michael Jordan
2) Targeting
1) Professional Sports players and people who want to be professional
2) Ordinary people working to enjoy spare time
3) Teenagers who think convenience and style as important thing.
4) Age of 20-30 high income bracket that are sensitive to trend and fashion
