3. The Wine & God of Olympus Cruise Storytelling
- The Wine Criuse
왜 와인인가?
최근 성인남녀의 유흥과 휴가에는 빠질 수 없는 것이 술!
크루즈여행은 최고의 유흥과 휴가이다.
따라서 빠질 수 없는 것이 술이다.
고급적인 이미지를 가지고, 신사적인 술은 바로 와인.
약간은 고급스럽지만, 그 종류가 너무나
of this year :
net profit of 2-3 hundred million won
Establishing Moss Green’s Factory for self-producing.
For Diverse Design, Fast Production, and Saving costs
Strategies
Growth strategy – Concentration
Company is still growing and selling single item
Competitive strategy – Different
‘Storytelling’ strategy
Core Competencies :
New Tren
Ⅰ. Introduction
What are you usually doing when you have break time? Almost everyone might answer to go movie, musical or listen to music. It is all related to cultural things. For example, according to Korean movie statistic, last third-quarter moviegoers found a total of 51,330,000 people. It is the best record on third-quarter period. Like this, culture is getting essential in our lives.
STORYTELLING 이란?
- 스토리텔링 마케팅은 상품에 얽힌 이야기를 가공,
- 포장하여 광고, 판촉 등에 활용하는 브랜드 커뮤니케이션 활동
- 상품에 담긴 의미나 개인적인 이야기를 제공함으로써
소비자와 브랜드의 교감을 유도하는 감성 마케팅 활동
왜 스토리텔링인가?
소비자에게 꿈과 감
of KrispyKreme
Founded by Vermon Rudolph in 1937
leading branded retailer and wholesaler
of high-quality doughnuts
Offer 20 varieties of doughnuts with coffee and
other beverages
296 KrispyKreme stores around the world (239 located in the US)
Partnership with Bubel/Aiken Foundation
Donate $500,000 to the International Storytelling Center
KrispyKreme Brand Eleme