Strategic Group (Competitors):
Walt Disney Co.’s main competitors are large media conglomerates such as News Corp., Viacom, Time Warner, etc.
Strategic Group Map (refer to figure 4)
Global strategy
Horizontal combination & vertical combination
Disney chooses horizontal combination strategy. Before 1980’s Disney’s main business was animation making and begging amus
strategic issues.
Firms such as McDonald’s typically sell franchises to local individuals, but often have to first prepare an infrastructure in foreign locations in order to provide their foreign businesses with the quality and types of inputs needed before they establish their local outlets (Vignali, 2001). A competitive strategy is about difference, the choice of activities that will delive
Potter).
4. Implications for strategy development
◎ Increasing costThe LEGO Group should also further outsource labour-intensive parts of production to low-pay countries while determinately binding consumers, fans and retailers even closer to the organization. Thereby, realizing experience curve and location economy while thoroughly differentiating their products through accumulated values.
E-commerce Issues
RCCL operates Web sites with customer booking capabilities for both Royal Caribbean and Celebrity Cruises. The two Web sites allow customers to experience what a RCCL cruise would be like, including a virtual tour of the various ships. RCCL is using the latest information technology software to manage its operations. Theses software packages enable the company to optimize decis