Target Air Route
- Short / Middle / Long Distance
Target Class
- Economy / Business / First Class
LCC(Low Cost Carrier) : JIN Air, JEJU Air, EASTAR JET, etc.
2) Analysis of Consumer
International flight passengers for the first half of 2012 recorded to 2287million.
( An increase 14.6% compared to the last year)
Low-cost-carrier international passengers for the first hal
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
uses habitually coffee is the best country to export coffee mix.
5) An approach method of topic
In this report, topic access method is American market as target market and explain strength and weakness of coffee mix. Also, for successful globalization of coffee mix, we are going to discuss about market analysis, strategy of entry, SWOT analysis, strategy of targeting and marketing.
We figured that Cold Stone has problems with their emplacement. Therefore, Cold Stone could improve their strategies to compensate the problems. Cold Stone is an urgent need to increase the number of stores on a priority basis due to the current limited number of stores. Attracting various customers due to how small their visibility is in the streets. In big cities or in Seoul for example, there
*’Nano’ means….
Nanometer: one billionth of a meter
Nano-: prefix comes from the Greek word for ‘dwarf’
Chemical, physical, and biological properties that differ from those of their larger, or bulk counterparts
Nanotechnology: The National Nanotechnology Initiative(NNI)-> the science of materials and phenomena in the range of 1 to 100nm in diameter
*Features of ‘nanoparticles