분야
pptx1) Analysis of Environment
2) Analysis of Competitors
3) Analysis of Consumer
4) Analysis of JINAIR
2.SWOT Analysis
3.STP
1) Segmentation
2) Targeting
3) Positioning
4.Concept
☞ Economic Development
☞ Rising of the Korean Won
☞ Increase of Leisure time
☞ Desire of Self-Development
☞ Devalued Korean Won
☞ High Oil Price
☞ Influenza
☞ Economy Recovery
FSC(Full Service Carrier) : Korean Air, ASIANA Airplanes
Offering Full-Service
- Wide & Convenient Seats
- Various Entertainment System
- Separation of seats based on class
High Price of Ticket
- Including the price of full-service
Target Air Route
- Short / Middle / Long Distance
Target Class
- Economy / Business / First Class
LCC(Low Cost Carrier) : JIN Air, JEJU Air, EASTAR JET, etc.
2) Analysis of Consumer
International flight passengers for the first half of 2012 recorded to 2287million.
( An increase 14.6% compared to the last year)
Low-cost-carrier international passengers for the first half of 2012 are 154 million. (73million for the previous)
6.8% air passenger share(increased 3.2%) expected to exceed by 10%
Consumers have an opportunity to trip abroad
at a low cost due to a significant increase in LCC
which services a short-route like china and japan
