3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
Tea House뿐만 아니라 전국 백화점(롯데, 신세계, 현대, AK플라자, 갤러리아, 대구백화점)에서 명차에서부터 색다른 차의 세계를 경험할 수 있는 Tea Shop을 운영하고 있다.
Starbucks 114 new Oxford Street (1,722)
Starbucks Conduit Street (1,644)
Starbucks Heathrow Express (1,387)
Starbucks London Victoria Station(1,234)
Starbucks London Wa
C. Global Paradigm Shift and Possibility of Korean Tea Culture
If the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three
Starbuck expanded their market share
Angel-in- us and Caffe Bene were promoted
Reduced amount of market share
Dropped ranking from 2nd to 4th
Great quality of coffee beans
Light roast
Fat free
Ice blended
Negative marketing
High price
Celebrities and famous people
Forming a trend
Profits from trend conscious young people
• Tea pots or brochures can be used to promote tea sales. Tea pots can be used as a part of interior decoration. Each pot contains different types of tea plants and each table is arranged with different pots with noticeable name tags with them. Brochures can be used to advertise the unique taste and efficacy of each tea. These brochures should be placed at or near each table to make it acce