Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in the U.K.,
structure which can be strength of Dongdeamoon. From past time, Dongdaemoon has played the role of an integrated place of production and sales which provides goods with low-prices. (Hong & Lee, 2007)
However, according to this paper, the most significant problem of Dongdaemoon fashion market is in the aspects of production, design, distribution and export. First of all, there is the increase in
Yuhan-Kimberly Company
Yuhan Kimberly company, manufacturing business which established in March,3th, 1970, mainly engaged in Consumer goods, industrial goods, healthcare products, digital textile printing (DTP). Their Target Market are Individuals, corporations, research centers, public buildings, restaurants, hospitals, textile manufac¬turers, schools, etc. And the Main Products are Diaper