2.1.3. Customer
The age of Soju consumers is ranged from 20s to 60s. But the largest group of consumer is 20s and 30s, and remarkable fact is increasing of female alcohol consumers. Because ofthe increase in the number of working women, women are drinking more and more every year. The number of women who are buying or drinking liquor has considerably increased. Researchers found that 60% of Kor
Ⅰ. Introduction
1. Trend The Recent Trend within the Distribution Industries
1) Strengthened attempts of to achieve multiple changes by the business
• Increase of new attempts by the business: Multi-complex shopping stores directed by the department stores, storage markets oriented around the major supermarkets, stores specialized in stores, furniture, stationaries, shoes, etc
2)
1. The purpose ofthe project
When 20-30’s have a smart brain and a healthy body, We have actively engaged in economic activity remains surplus funds to efficiently manage and grow old in the future, and do not have the power, or when you are thinking of injustice that the purpose of preparing in advance, the stock has been promoting the project.
The project's progress is a how-to by tourin
of Term Papers, Theses, and Dissertations, 6th ed. (The University of Chicago Press, 1996) 을 참고하였습니다. 문헌의 표시와 인용에 관한 부분은 Turabian의 위 책과 The Bluebook -A Uniform System of Citation, 16th ed. (Harvard Law Review Association, 1996)을 참고한 바 있습니다. 그리고 프랑스 문헌에 관한 것은 남효순 교수가 정인섭 외 공저,
Wal-Mart’s Standardization & Localization
(The reasons of success in US market and slump in Korean market comparing E-Mart)
I. Introduction
Wal-Mart Incorporation is number one discount store globally, reporting the highest sales revenue in the world recorded at $282 billion. It is known very well for its Every Day Low Price (EDLP) strategy, which attracted significant number of custome