EXECUTIVE SUMMARY
The appearance of the new product banana is white> in thebanana flavor milk market is the hot issue of the field. Turning the idea of banana milk = yellow into banana milk = white, it seemed to success catching the people's attention. They named their product banana is white>, and it imply its competitors have artificial color in contrast with it.
The Origins Of Attachment Theory : John Bowlby and Mary Ainsworth
John Bowlby는 아동이 엄마에게 붙어있으려고 하는 것과 엄마로부터의 격리(separation), 박탈(deprivation), 사별(bereavement)을 통한 아동의 혼란에 대한 우리의 생각에 큰 영향을 끼쳤고, 성격발달에 있어서 초기의 가족관계가 어떤 영향을 끼치는지 연구하였다
the PPT pictures
What is it?
It’s a cake.
How many cakes are there?
There is one cake.
How many chocolates are there?
There are two chocolates.
How many apples are there?
There are three apples.
-No
T->Ss
PPT
How many kiwis are there?
There are four kiwis.
How many grapes are there?
There are five grapes.
How many bananas are
. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and thro
Banana republic과 Old Navy를 보유하고 있다. Banana republic이 중고가, Old Navy가 최저가의 price zone에 포지셔닝하고 있는 가운데, Gap은 중저가에 가까운 가격 포지션을 지금까지 유지해오고 있다. 인상적인 카탈로그로 고가 의류 시장에 발을 들여 놓은 Banana republic이나, 슈퍼마켓 모델에 독특한 마케팅 전략을 접