the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion s
the company to achieve high-fashion brand image.
In addition to high-fashion brand image, Zara has achieved affordable price. This is due to the fact that Zara has amassed centralized distribution facility gives the chain a competitive advantage by minimizing the lead-time of their goods. Zara’s internally or externally produced merchandise goes to the distribution center. This is cost-effect
Product differentiation
Since the USGA limitation on dimension, volume, CT, and MOI, most golf club manufacturers were trying to achieve differentiation in drivers either lowering thecenter of gravity to increase launch angle or by offering clubs with adjustable features.
Nike Golf, Callaway Golf, Nickent Golf, and Nicklaus Golf had introduced drivers using square or other geometric shapes to
YMCA center NYC
Studio Project, Pratt. Fall 2008
Lower East side NYC. US
Critic Erich Schoenenberger
Stu dent Eric Difronso
프랫 대학교 건축과 대학원 스튜디오
뉴욕시에 새로운 YMCA 센터 설립 프로젝트
-50년 된 기존 YMCA 센터 재개발을 통해 슬럼화와 과밀화된 뉴욕 동부 지역에 새로운 활력이 되는 명소 건설을 제안
The Great
the world according to an interbrand report.
According to J.D power and associates, Hyundai is lower than the average of industry average.
It means brand value still law.
3. Information about ongoing projects
1) Global R&D Networks
Bridging the world with Hyundai Motor's R&D network
Anchored by Hyundai•Kia R&D Motors Center in Korea, Hyundai is building a global R&D network span