BMW automobiles are sold inthe US, 5.3% in China, 19.6% in Germany and 10.6 inthe UK. BMW’s competitive advantage of flexible production networks enables the company to adjust production capacities in line with changing situations on various markets. By utilizing its competitive advantage, BMW was able to minimize losses due tothe financial crisisin 2008. [Appendix 1]
2) AudiAudiis
1. Executive Summary
Throughout this report such aspects like how the product strategy concluded with a successful
effect inthe market andthe different stages until becoming a successful deal are going to be
mentioned. Also it explains the 3 factors of SOUL's customer's services plans, the development ofthe CUV market, theinnovative design. If you pay close attention to other car
1. Executive summary
We chose the subject as Genesis from Hyundai. The reason why we chose Genesisis because it was very interesting for us that Hyundai, one ofthe biggest company in Korea, is going to turn their ‘cheap but has good quality’ image into luxurious image with Genesis. Andthe other reason was that as Korea enters into FTA with EU, 10% of tariff for cars which are over 1500cc
is applied tothe market of automobile. In automobile field, the premium that consumers feel is 'high-valued, first-class'. The automobile marketers try to make a premium image in consumers' mind because ofincredible improvement of quality andthe standard of consumers' satisfaction. The following table shows how much the cars which have premium image - such as BMW, Benz, Lexus andAudi - has be
inthe country with nearly 400 different models, making Mexico one ofthe most varied and fulfilled automotive markets inthe world. While Lancia and Lexus are due to arrive in 2009, the only missing "mainstream" makers, Citroën and Kia, have given no official advice, although the latter has commented so inthe past.
In Mexico City the "Hoy no circula" ("Today you can't drive") program is i