분야
docx2. Wal-Mart
3. Failure case - Korea
4. Failure case - Germany
5. Success case - China
6. Success case - Japan
7. Reference
It is the possibility that business will go terribly wrong as a result of a Lack of understanding about executing in a new, culturally foreign market or context. Simply it is a risk that is caused by a lack of understanding about another culture. And its typical case is "Wal-Mart"
2. Wal-Mart
Wal-Mart is a US-based discount store. it Spread across all 50 states of US and it completely changed the market for Americans and their lifestyle. Also It ranked first annual revenues of worldwide company ranking. Its size of the economy Extent is similar to Saudi Arabia, Norway, and much of the country.
3. Failure case - Korea
Wal-Mart extended to Korea in 1998, but in 2006 they decided withdrawing. Simply we can say that reason "This is not America". Wal-Mart didn't considered Korean culture.
1. Store assortment preference
Korean prefer semi-department style store assortment. Wal-Mart sold products by the box, while E-Mart and Lotte built eye-catching displays and hired clerks who hawked their goods with megaphones and hand-clapping.
http://www.edaily.co.kr/news/NewsRead.edy?SCD=JC21&newsid=01948326580045392&DCD=A00302&OutLnkChk=Y
The New York times - Wal-Mart Selling Stores and Leaving South Korea
http://www.nytimes.com/2006/05/23/business/worldbusiness/23shop.html?_r=0
Wal-Mart pulls out of South Korea, sells 16 stores
http://usatoday30.usatoday.com/money/industries/retail/2006-05-22-walmart-korea_x.htm
한국일보 '월마트, 독일서도 부적응 철수'
http://news.hankooki.com/lpage/world/200607/h2006073018453722450.htm
Why did Wal-Mart fail in Germany? - Andreas Knorr, Andreas Arndt
http://thetimchannel.files.wordpress.com/2012/11/w024.pdf
월마트(Wal Mart) 독일시장 철수와 시사점
http://www.globalwindow.org/gw/overmarket/GWOMAL020M.html?ARTICLE_ID=2004396&BBS_ID=10
The Atlantic Times 'This is not America. Why Wal-Mart left Germany.
http://www.atlantic-times.com/archive_detail.php?recordID=615
* Wal-Mart in China can the World's largest retailer succeed in the world's most populous
market?- Gary Gereffi and Ryan Ong (Harvard Asia Pacific Review)
http://www.hcs.harvard.edu/~hapr/winter07_gov/gereffi.pdf
* The Great Wal-Mart Of China- The daily beast in Newsweek magazine
http://www.thedailybeast.com/newsweek/2006/10/29/the-great-wal-mart-of-china.html
Wikipedia - Wal-Mart
http://ja.wikipedia.org/wiki/%E8%A5%BF%E5%8F%8B
