Direct Line 소개
영국의 theRoyal Bank of Scotland 1985년 설립
가장 성공한 Telleseller
(직판보험회사) 회사
사업시작 3년만에 당기순이익 달성
86년 주택보험, 95년 생명보험 판매개시
영국 450개 손해보험 회사 중 10위에 위치
Direct Line 그룹 구조
RBS 수익구조
Direct Line 운영 모델
Direct Line의 성장배
line market members
Make on-line brand to off-line brand
Incredible Services
Success of Mouth to Mouth Marketing
Change the brand image to high quality and royal image
WEAKNESS
- week of brand information
- Belief of brand products
- Disposable buying
OPPORTUNITY
- Lower price products are popular because of the economic depression
- There’s a new target group, male group
Preface
You can be the best palace tour guide for your family, friends, and tourists with this!
This book is the culmination of five years of research, field study, and personal experience on the subject of Changdeokgung Palace. While working as a tour guide at theroyal palace, I gave many tours for locals and global tourists and met lots of people who were interested in Korean royal palac
1. Introduction of the project
1) Purpose of project
Through the project, we want to build extensive knowledge about cruise industry and accounting analysis (common size analysis, comparative analysis, and ratio analysis). We believe that the project makes us accounting experts.
Cruise Industry has grown and continues to grow enormously in scale. It is frequently regarded as a small but sig
Ⅰ. 은행의 기업대출
자본규제가 기업대출의 감소를 유발시키는지에 대한 논의는 위험가중자본비율의 적용을 받는 국가를 중심으로 전개되고 있다. 이러한 논의는 국제결제은행 이사회 소속국가부터 이루어졌으나, 동 규제의 적용이 전 세계적인 추세로 확대된 1990년대 중반에 들어서면서 합의과정