Strategy
1. SLR unsuccessful in ST but strategically important in LT
2. Encouraging prompt identification of consumer trend
and rapid launching of a consumer-satisfying product
3. Broke barriers between departments and encouraged
cross-functional communication
More aggressive approach tothe SLR market would appeal to professionals in the industry, showing its commitment tothe exis
The idea that the expenditures of one group are income for other groups. The income is then spent to create income for still other groups.
수입의 순환 : 한 그룹의 지출은 다른 그룹의 수입이 된다는 개념. 소득은 다른 그룹을 위한 수입원을 만들기 위해 소비되는 것이다.
56. Class I oligopoly : An oligopoly in which firms are unorganized and uncollus
the industry, firms need to make huge marketing efforts to differentiate their products and create brand loyalty. Most of cosmetic products have short product life-cycles, therefore existing firms need to constantly develop new products so as to keep and expandtheir market share.
Recently, despite unfavorable economic environment such as slowing growth and rising costof living, cosmetics in
products one ofthe consumption hotspots.
In fact, the pursuit of beauty and health is no longer confined to young women only. Cosmetic products are gaining popularity among men, children andthe elder people. The cosmetics market is getting bigger and bigger embracing consumers from all ages and from all walks of life.
2-2. The fast expanding rural market
Currently, rural income remains lo
the Internet.
1.2. Models
Table 1 below shows a variety of types in which each economic actor uses Internet in business. Among 9 models of Internet adaptation types, business-to-business (B2B) and business-to-consumer (B2C) are mainly concerned as electronic commerce.
Currently at least 80 per cent oftotal e-commerce activity is conducted in form of B2B. Most firms that are classified i